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      Sell Direct Rollout Strategy with EngineEars

      Once your single, EP, or album is finished, it’s time to build your rollout strategy. Give yourself at least one solid week to prepare and create all necessary content for your release.

      🎯 DTC Playbook for Artists

      Direct-to-Consumer Rollout Strategy with EngineEars

      Once your single, EP, or album is finished, it’s time to build your rollout strategy.
      Give yourself at least one solid week to prepare and create all necessary content for your release.

      ✅ Step-by-Step Rollout Plan

      Day 1: Capture Your Story on Camera

      Set up your phone or camera, find a clean and on-brand background, and record yourself answering the following questions. Be thoughtful about your delivery and the aesthetic.

      Prompt Questions:

      • Who are you?

      • What’s this project about?

      • What’s the meaning behind the title and/or album cover?

      • What does this early release on EngineEars mean to you?

        • Talk about what’s included

        • Mention the Pay What You Want feature

        • Share how fans can support directly

      • Who’s involved? (Featured artists, producers, engineers)

      • What’s your favorite song and why?

      • What do you want people to take away from this project?

      • Any personal message to your fans?

      Edit & Clip with Opus.pro

      1. Upload your full video to Opus.pro

      2. Fill in key details and edit captions to fit your tone

      3. Select clips you want to move forward with

      4. Add branding—upload the EngineEars logo and/or your own artist logo

      5. Export your final short-form clips for social rollout

      🎧 Release Setup

      • ✅ Schedule your release on EngineEars

      • 📣 Launch Symphony Ads to amplify your release

      • 📅 Schedule your rollout on social media

      📅 Social Content Schedule

      Day

      Content

      Day 1

      Clip 1: Who you are, the project’s theme, and collaborators

      Day 2

      Clip 2: Announcement – Project is LIVE on EngineEars for Early Release

      Day 3

      Clip 3: Your favorite songs and key takeaway

      Day 4

      Clip 4: Personal message to your fans + how they can support you

      Day 5

      Personalized IG Story: Reminder of where fans can support the project
      Pro Tip: Use Instagram Stories, TikTok, Reels, and YouTube Shorts to diversify your content reach.