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How do I release music under a new artist name or create a new artist profile?

Releasing music under a new artist name requires a bit of extra planning to make sure your profiles are created and mapped correctly across DSPs like Spotify and Apple Music. Follow the steps below to ensure a smooth rollout.

Why this matters

When you release under a new name, DSPs need time to:

  • Create your new artist profile
  • Map your release correctly
  • Allow you to claim your profile (Spotify for Artists / Apple Music for Artists)

If this isn’t done properly, your release can end up:

  • Mapped to the wrong artist
  • Missing from your intended profile
  • Delayed in visibility during your rollout

Step 1: Plan ahead (at least 7 days)

We strongly recommend uploading your release at least 7 days before your release date.

This gives enough time for:

  • Profile creation on Spotify & Apple Music
  • Proper mapping across all platforms
  • Avoiding last-minute issues that could impact your rollout

Step 2: Submit your release in EngineEars

Upload your project as usual through EngineEars with your new artist name.

Step 3: Contact support after submission

https://support.engineears.com/en/knowledge-base/kb-tickets/new

Once your release is submitted, you’ll need to notify our team so we can ensure your new profile is created correctly.

Submit a support ticket with:

  • Project Name
  • UPC
  • Confirmation that this is your first release under a new artist name
  • A note that you need a new artist profile created

Step 4: Wait for profile creation and mapping

Our team will:

  • Ensure your new artist profile is created on DSPs
  • Confirm that your release is mapped correctly
  • Provide you with your Spotify and Apple Music artist profile links

Step 5: Claim your artist profiles

Once your profiles are live, you can claim them via:

  • Spotify for Artists
  • Apple Music for Artists

This allows you to manage your page, access analytics, and customize your profile.

Step 6: Future releases

This process is only required for your first release under a new name.

For all future releases:

  • Simply include your existing Spotify & Apple artist profile URLs during upload
  • No need to request profile creation again

Key takeaway

If you're releasing under a new name, timing is everything. Upload early, notify support, and let us help ensure everything is set up correctly so your rollout goes exactly as planned.