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How do I release music under a new artist name or create a new artist profile?

Releasing music under a new artist name requires a bit of extra planning to make sure your profiles are created and mapped correctly across DSPs like Spotify and Apple Music. Follow the steps below to ensure a smooth rollout.

Why this matters

When you release under a new name, DSPs need time to:

  • Create your new artist profile
  • Map your release correctly
  • Allow you to claim your profile (Spotify for Artists / Apple Music for Artists)

If this isn’t done properly, your release can end up:

  • Mapped to the wrong artist
  • Missing from your intended profile
  • Delayed in visibility during your rollout

Step 1: Plan ahead (at least 7 days)

We strongly recommend uploading your release at least 7 days before your release date.

This gives enough time for:

  • Profile creation on Spotify & Apple Music
  • Proper mapping across all platforms
  • Avoiding last-minute issues that could impact your rollout

Step 2: Submit your release on EngineEars

Upload your project as usual through EngineEars with your new artist name (Exactly how you want it to appear)

Make sure to select "NO" when asked "Do you have an existing profile" 


Screenshot 2026-04-13 at 4.30.03 PM

Step 3: Contact support after submission

https://support.engineears.com/en/knowledge-base/kb-tickets/new

Once your release is submitted, you’ll need to notify our team so we can ensure your new profile is created correctly.

Submit a support ticket with:

  • Project Name
  • UPC
  • Confirmation that this is your first release under a new artist name
  • A note that you need a new artist profile created

Step 4: Wait for profile creation and mapping

Our team will:

  • Ensure your new artist profile is created on DSPs
  • Confirm that your release is mapped correctly
  • Provide you with your Spotify and Apple Music artist profile links

Step 5: Claim your artist profiles

Once your profiles are live, you can claim them via:

  • Spotify for Artists
  • Apple Music for Artists

This allows you to manage your page, access analytics, and customize your profile.

Step 6: Future releases

This process is only required for your first release under a new name.

For all future releases:

  • Simply include your existing Spotify & Apple artist profile URLs during upload
  • No need to request profile creation again

Key takeaway

If you're releasing under a new name, timing is everything. Upload early, notify support, and let us help ensure everything is set up correctly so your rollout goes exactly as planned.